Shostack + Friends Blog Archive


Chaos in the Airports! Baa! Baa!

TSA Badges.jpg
Some days the snark just writes itself:

The group that created Smokey Bear and McGruff the Crime Dog has a new potential icon: Stephanie the airport screener.

A $1.3 million ad campaign launched this month teams the Ad Council and the Transportation Security Administration trying to change behavior of passengers who no longer automatically accept post-Sept. 11 airport security procedures. The public relations push explains the terrorist threat and the reasons behind annoyances at checkpoints.

A passenger focus group conducted for TSA by New York City business consulting firm Blue Lime found that “unquestioning compliance has diminished.” Passengers say they are more afraid of missing their flight than they are of an airplane being attacked, the 73-page Blue Lime report found. (“TSA ads aim to get fliers on board with security measures,” USA Today) [link to no longer works]

Stephanie Naar has been in the news before [link to,8599,1815529,00.html no longer works], as part of the TSA’s wasting our money on jackboots badges. Not sure (yet) if the image is her. I’ll snap a pic if I see the ad.

PS to TSA: there’s a good reason McGruff and Smokey were animated.

Photo by Paul J. Richards / AFP / Getty. Races purely coincidental.

2 comments on "Chaos in the Airports! Baa! Baa!"

  • Chris says:

    “Blue Lime”? Is it still 1999?

  • Alex says:

    Going further off topic, I had read somewhere that “Blue” is the color that businesses want to associate themselves with in an economic downturn. Thus the Panatone colour of the year is iris blue. A blue with shades of “reflective purple”. [link no longer works]
    I wonder if that’s why the TSA is suddenly deep blue in shade?

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