Shostack + Friends Blog Archive


Monsieur Vuitton, I’m ready for my closeup!

This is the window of a Louis Vuitton store. I found it tremendously striking, and so took some pictures.

fashionable cameras.jpg

Setting aside the direct message of “everyone will look at this bag,” I thought what’s interesting is the technological replacement of self with avatar. As if the designer is saying “we no longer want to be seen, but we want to be observed and captured at a distance. What matters is not that we (or the bag) is beautiful, but that we are observed and recorded. We leave our mark on the world, or at least on a disk somewhere, recording our fabulousness.

On second thought, maybe I’m not ready for that close-up.

2 comments on "Monsieur Vuitton, I’m ready for my closeup!"

  • ToddH says:

    That’s funny Adam. I drove past that LV store the other night but couldn’t figure out what the shiny camera’s actually were. They looked more like stage lighting from a distance, so I missed the entire message. Then again, I’m probably not in their demographic.

  • Jeremy Clark says:

    Reminds me of an old Kenneth Cole ad which glibly declared: “You are on a video camera an average of 10 times a day. Are you dressed for it?”

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