76% Organic
The back does explain that it’s 76% organic petite sirah, and 24% non-organic grapes. I just thought it was a pretty funny thing to put on the front label, and wonder which consumers are going to be more likely to buy it, knowing that it’s 76% organic.
3/4 is good enough for most people I suppose.
Sometimes even 0.1% organic is is too much 🙂