"Preserving the Internet Channel Against Phishers"
I’ve updated the concepts first presented in “Don’t Use Email Like a Stupid Person” and “More on Using Email Like A Stupid Person,” to make them more palatable to readers. The new short essay is “Preserving the Internet Channel Against Phishers,” and is designed to be shared with marketing folks without insulting them.
Alternate title: “Don’t title your blog posts like a stupid person.”